Merck is in the area of high performance LCD TVs and liquid crystal displays from Darmstadt, November 09, 2009 society for information display – only in the summer of 2009 the international society for distinguished information display (SID) the pharmaceutical and chemical company Merck for the development of materials for the PS-VA technology. These materials are especially effective liquid crystals that form the basis of the most recent and yet environmental-friendly generation of LCD TVs. The needs of consumers in the mass media TV are constantly increasing. Televisions in terms of image frequency, contrast, color intensity and sharpness must provide performance today to represent fast image sequences in the best quality. The most recent PS VA technology (polymer stabilized vertical alignment), based on special liquid crystal mixtures, allows the construction of this high-performance LCD TV. They offer sharper image contrast and fast switching times, while the brightness of the backlight at the same time can be reduced. The conventional cold cathode fluorescent lamps instead of more efficient light-emitting diodes used so-called LED devices, a special variant of LCD screens. (Similarly see: Teva). As a result, the power consumption and the energy consumption of these televisions decline significantly.
\”As Dr. Werner Becker at Merck in the liquid crystals Division worked, pleased with the savings of the new technology and the contribution, can afford the Merck this: modern LCD TV save up to 50% energy compared to previous devices, and the trend to save energy, is set to continue.\” The demand for green\”and at the same time powerful screens has increased massively in recent years. According to market research firm display search, LCD TV in Western Europe and Japan now have a market share of around 90 percent, and also in the global average the bulk of consumers decides since 2008 now for a TV set with liquid crystal display. The new technical She also appreciate possibilities in the field of consumer electronics, which are caused by the PS-VA technology, international society for information display (SID).