The development of strategies of differentiation of products or services, as well as the need to define branding, are becoming key strategies to achieve any business objective. The fitness sector has undergone an evolution in recent years, becoming more demanding and increasing the offer of companies that want to be part of it. This competition, moreover, is not only products or tangible services, but which by the intangible nature of the sector, it becomes a battle of perceptions and emotions. Hence the enormous expectation raised by the round table sport, business and differentiation, which has counted with the participation of Pedro Ruiz, co-founder and CEO of Vivafit, next to other well-known experts such as Pere Solanellas (Accura), David Baixauli (Hotel La Calderona), Jaime Gutierrez (Go-Fit), Francisco Fragoso (Fitness First) and Javier Gallego (ZT hotels). The user will end up deciding by that product or service perceived as better, or at least that most suits their requirements, stated Pedro Ruiz, co-founder and CEO of Vivafit. Why same, differentiation and positioning are converted also in this sector in the key pieces to get customers and loyalty to those who already have.
Through three success stories, experts showed the large audience the advantages and more productive techniques to differentiate and position against the competition. Sports Unlimited Valencia is the sports fair of reference in Spain, with more than one hundred of exhibitors representing nearly 500 brands in the sports industry. This third edition figures have exceeded the expectations of the Organization, with a substantial increase in the number of exhibitors. Similarly, the number of visiting professionals has also been increased by a reflecting the growing significance of this event, which each year has become the unmissable event in the sector. Vivafit, featuring more than one hundred of female gymnasiums open to the public in the Iberian Peninsula, has been operating as a franchise since 2005, brings a team of continuous support to the franchisee of more than 20 qualified professionals and with years of experience in the sector, a rigorous selection of franchisees, local, professionalism of world-class, personalized adoption and more than 75 hours of initial training with a constant evolution in the methods of caring for the body. Therefore, Vivafit is presented as a genuine business opportunity with high profitability for those who want to invest in a sector in full growth, with the guarantee of success of a proven concept. With the constant support of a team of professional experts in various areas of activity.
MORE information: Vivafit is a network of centres of exercise, physical health and well-being for women, which provides a complete method to be in form with just 30 minutes of daily exercise, pilates and a program of nutritional education, all in a familiar environment and fun. This chain of franchise allows today’s woman staying fit in a quick way, since an instructor encouraged, corrected and motivates, but always respecting the pace and the possibilities of each partner. The total investment required to become a franchisee of this signature varies between 120,000 and 130,000 euros, including a working capital, a right of entry of 14.433 euros, works of local adaptation and equipment required to equip a Center. There are three periodical payments: a royalty of exploitation of 750 euros, a technological rate of 150 euros and a royalty of advertising of 300 euros.