WHAT IS SEO and SEM on the Internet when you are looking for information online, Google usually enters (over 80% of the searches of information in Colombia are made by the search engine) and enter a word or phrase that in his opinion based concentrates of this information, click on the “search” button, and within seconds get the links to the pages that contain this information. Usually we get the result will be thousands of pages where you can find information related to your search reasons, but clearly you will only click a. .. WHAT IS SEO and SEM on the Internet when you are looking for information online, Google usually enters (over 80% of the searches of information in Colombia are made by the search engine) and enter a word or phrase that in his opinion based concentrates of this information, click on the “search” button, and within seconds get the links to the pages that contain this information. Usually the result will be thousands of pages where you can find information related to your search reasons, but clearly you will just click on anything that interested you in the first 3 or 4 pages. And then come to that page to see how relevant is the information and how valuable what you are looking for. He or search engine optimization is a series of techniques and actions to be implemented so that your page appears in those first three or four first pages. Preferably on the first page and top positions.
DEFINITION OF SEO and SEM optimization in search engines so that information from your website or online store, is visible on Google in the top of search results is one of the objectives of any web project. but to do it when there are thousands of pages that are born every day is much easier said than done reality. The ultimate goal of an SEO strategy is to culminate in the positioning or natural organic your website in the first 20 results. Finally it is considered an appropriate balance in the results of its positioning strategy if you get 50% of aa visitor traffic to your site through organic search results or natural, and the other 50% is derived from a strategy SEM (Search Engine Marketing), or through advertising systems like Google AdWords pattern. The translation of Search Engine Marketing, literally means Search Engine Marketing and it’s basically advertising that is done to a brand through the system Google Adwords pattern with your e-project may appear in Google search results in the “top” of the results or on the right side of the page as sponsored links. The Google Adwords system to select the keywords with which you, assume that your potential customers might search in the search results for information, which you have to offer. It also offers suggestions for other words or phrases that you perhaps had not considered at first but that the form has been selected as recommended for the schedule to be published.