On the other hand, those theoretical models that put the accent in the self-regulation: the perception of personal effectiveness to carry out an action generates expectations that allow us to anticipate the waited for results, mechanism by means of which the organism is going to autorregular itself. Mechanisms take part such as the persuasion, the social comparison or modeled Models and theories of the self-regulation of the behavior: model of the process of adoption of precautions, process of action in favor of the health and the theory of the social action. CONDUCTS RISK 1. McDonald diet s: to exclusively base its nutritional diet on this type of fast food The protagonist of the film, in spite of being demonstrated by different studies and to believe or to suspect firmly that realising a diet based on products offered by the companies of fast food is a conduct detrimental for the health, decides to carry out experiment, putting in front the importance of the results that is going to obtain, to demonstrate empirically that their hypothesis is certain, to its health. The conduct to base its diet on fast food of the chain Mc Donald s is a risk conduct. It is clearly a risk conduct because and, like we can see throughout all the documentary one, the different specialists who Morgan consults confirm to him and they are to him indicating all the consequences that him can cause this type of diet, as they are hypertension, hepatic problems, coronary increase of the triglycerides, problems, increase of weight, increase of cholesterol, general malaise, embolia, diseases of the vesicle, adult diabetes, resistance to the insulin, diminution of the fertility, etc. In spite of it, decides to carry out the conduct and to feed themselves exclusively during 30 days with this type of food.